The Connected Customer
Today customers generate more data than ever before as they research, purchase and use a company's products or services. By bringing together all information about a customer, including new data types such as clickstream, geo-location and social, organizations can better understand, anticipate and meet customer needs. GraphGrid Data Platform powers a connected view of each customer, allowing organizations to provide targeted, personalized customer experiences and recommendations. This connected view allows a company to reduce attrition, improve cross-sell and bolster its word-of-mouth reputation.