The NBA has enjoyed explosive growth in recent years; so much so that its TV deal, currently fetching $930 million annually from ESPN and Turner, will raise that number to $2.6 billion beginning next season, a 180 percent increase. In addition to its globalization, nutritional advancement, and technological progress, the quality of play itself has Read the full article…

User attention spans online are quite short today with all the options vying for their eyeballs. Gamification is an approach that surfaced as being an effective way to engage with users in a more engaging and interesting manner. Gamification in a non-generic, personal manner with the right incentives for each individual requires a very complete Read the full article…

User personalization is intended to tailor each individual’s experience to them and really provide a more human element to the interaction. Providing this aspect of feeling known and understood rather than just being a generic set of eyes can go a long way towards more fulfilling and continued engagement with your users.